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1. Marketing contemporáneo / Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.

by Kurtz, David L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).

2. Administración estratégica : Teoría y casos / Arthur A., Thompson ; A. J., Strickland ; John E., Gamble ; revisión técnica Pedro, Márquez Pérez ...[et al.] ; traducción Francisco Javier, Dávila Martínez ; Ricardo Martín, Rubio.

by Thompson, Arthur A; Strickland, A. J; Gamble, John E; Márquez Pérez, Pedro; Dávila Martínez, Francisco Javier; Martín Rubio, Ricardo.

Edition: 15°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : McGRAW-HILL/INTERAMERICANA, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.4 ADM] (1).

3. Economía / Paúl A., Samuelson ; William D., Nordhaus ; traducción María Guadalupe, Cevallos Almada ...[et al.] ; revisión técnica Víctor G., Carreón Rodríguez.

by Samuelson, Paúl Anthony; Nordhaus, William D; Cevallos Almada, María Guadalupe; Garreón Rodríguez, Víctor G.

Edition: 18ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : McGraw-Hill/Interamericana, c2006Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [330 ECO] (5).

4. Administración financiera / Stanley B., Block ; Geoffrey A., Hirt ; traducción Jaime, Gómez Mont ; Susana, Pontón Becerril ; revisión técnica Eduardo, Villegas Hernández ; Alejandra, Becerril Montes.

by Block, Stanley B; Hirt, Geoffrey A; Gómez Mont, Jaime; Pontón Becerril, Susana; Villegas Hernández, Eduardo; Becerril Montes, Alejandra.

Edition: 11ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : McGraw-Hill/interamericana, c2005Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.15 ADM] (1).

5. Wall street : Mercados, mecanismos y participantes / Richard, Roberts.

by Roberts, Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Cuatro Media, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [332 ROB] (1).

6. Marketing Estratégico / Roger J., Best ; traducción Dionisio, Cámara Ibáñez

by Best, Roger J; Cámara Ibáñez, Dionisio.

Edition: 4 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 BES] (2).

7. Microeconomía / Robert S., Pindyck ; Daniel L., Rubinfeld ; traducción y revisión técnica Esther, Rabasco Espáriz.

by Pindyck, Robert S; Rubinfeld, Daniel L; Rabasco Espáriz, Esther.

Edition: 8 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2013Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.5 MIC] (3).

8. Estrategias de marketing internacional / Svend, Hollensen ; Jesús, Arteaga Ortiz ; traducción Yago, Moreno López.

by Hollensen, Svend; Arteaga Ortiz, Jesus; Moreno López, Yago.

Edition: 4 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [382 EST] (3).

9. Marketing internacional / Warren J., Keegan ; Mark C., Green ; traducción Miguel Ángel, Sánchez Carrión ; revisión técnica Marcela, Benassini Félix ... [et al.] .

by Keegan, Warren J; Green, Mark C; Sánchez Carrión, Miguel Ángel; Benassini Félix, Marcela.

Edition: 5 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.848 KEE] (3), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.848 KEE] (2), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.848 KEE] (2).

10. Marketing: enfoque américa latina : El marketing científico aplicado a latinoamérica / Rolando, Arellano Cueva ; revisión técnica Romeo, Vite López ; Pedro, Cantú Elizondo.

by Arellano Cueva, Rolando; Vite López, Romeo; Cantú Elizondo, Pedro.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, C2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 ARE] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 ARE] (4).

11. Fundamentos de marketing / Clotilde, Hernández Garnica ; Claudio Alfonso, Maubert Viveros ; revisión técnica Adriana, Estrada ... [et al.] .

by Hernández Garnica, Clotilde; Hernández Garnica, Clotilde; Estrada, Adriana.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 FUN] (2).

12. Principios de macroeconomía / Karl E., Case ; Ray C., Fair ; Sharon M., Oster ; traducción Victor, Campos Olguín ; revisión técnica Ricardo, Pérez Navarro.

by Case, Karl E; Fair, Ray C; Oster, Sharon M; Campos Olguín, Victor; Pérez Navarro, Ricardo.

Edition: 10 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [339 PRI] (3).

13. Macroeconomía Williamson, Stephen D ; traducción Marcos Sanz, Martín, Bustamante ; Revisión técnica Marcos Sanz, Martín, Bustamante.

by Williamson, Stephen D; Martín Bustamante, Marcos Sanz; Martín Bustamante, Marcos Sanz.

Edition: 4 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [339 WIL] (3).

14. Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .

by Armstrong, Gary; Kotler, Philip.

Edition: 3 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 INT] (3).

15. Introducción a la economía / Michael, Parkin ; Melanie, Powell ; Kent, Matthews ; revisión técnica y adaptación Marcos, Sanz Bustamante ...[et al.] .

by Parkin, Michael; Powell, Melanie; Matthews, Kent; Sanz Bustamante, Marcos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2013Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [332 INT] (1).

16. Comportamiento del consumidor / Leon G. Schiffman , Leslie Lazar Kanuk ; colaboración Joseph Wisenblit ; traducción Verónica del Carmen Alba Ramírez ; revisión técnica Julieta Mercado González ...[et al.] .

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph; Alba Ramírez, Verónica del Carmen; Mercado González, Julieta.

Edition: 10ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.834 2 SCH] (3), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.834 2 SCH] (4).

17. Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.

by Kloter, Philip; Benassini, Marcela; Armstrong, Gary.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia : PEARSON EDUCACIÓN, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [659 FUN] (3).

18. Forbes: leyendas de ayer y hoy : Los que hicieron y hacen historia / Bob, Sellers ; Richard, Phalon.

by Sellers, Bob; Phalon, Richard.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: USA : Forbes, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 FOR] (1).

19. Microeconomía : con aplicaciones a América Latina / Francisco Mochón Morcillo, Víctor Gerardo Carrión Rodríguez.

by Mochón Morcillo, Francisco; Carreón Rodríguez, Víctor Gerardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : McGraw-Hill, c2011Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [338.5 MOC] (4), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [338.5 MOC] (1).

20. Investigación de mercados / Naresh K. Malhotra ; traducción María Elena Ortiz Salinas ; revisión técnica Marcela Benassini...[et al.].

by Malhotra, Naresh K; Ortiz Salinas, María Elena; Benassini Félix, Marcela.

Edition: 5a ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, 2008Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.83 MAL] (7), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.83 MAL] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.83 MAL] (3). Checked out (3).

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