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1. Marketing deportivo / Bernard J. Mullin, Stephen Hardy y William A. Sutton ; revisado y adaptado por Andreu Camps Povill.

by Mullin, Bernard J; Hardy, Stephen; Sutton, William A; Camps Povill, Andreu.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Badalona, España : Paidotribo, c.2007Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [796.069 8 MUL] (1).

2. Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá, Colombia : Ediciones de la U., 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (2).

3. Fundamentos de Marketing / Gary Armstrong ; traducción Mónica Gabriela, Martínez Gay ; revisión técnica Roberto Garza, Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.

by Kotler, Philip; Armstrong, Gary; Martínez Gay, Mónica Gabriela; Castillón Cantú, Roberto Garza; Guerrero Rosas, Pablo Miguel.

Edition: 8°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).

4. Marketing de servicios : Conceptos, estrategias y casos / Hoffman, K. Douglas; Bateson John E. G.; Traducción Meza Staines, Guadalupe; Revisión Técnica Ramos, María de los Ángeles.

by K. Douglas, Hoffman; Bateson, John E; Meza Staines, Guadalupe; Ramos, María de los Ángeles.

Edition: 4 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 MAR] (2).

5. Marketing Internacional

by Acerenza, Miguel Ángel.

Edition: 2°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas S.A., c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.848 ACE] (1).

6. Marketing Hotelero / Miguel Ángel Acerenza.

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 ACE] (1).

7. Introducción al turismo / Manuel Gurría Di-Bella.

by Gurría Di-Bella, Manuel; Haulot, Arthur; Romero, Héctor Manuel.

Edition: 2ᵃ ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [380.145 910 4 GUR] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [380.145 910 4 GUR] (1).

8. El final del Marketing que conocemos / traducción Isabel Ferrer ; coordinación editorial Débora Feely ; diseño de tapa Sergio Manela y Asociados.

by Zyman, Sergio; Ferrer, Isabel; Feely, Débora; Manela, Sergio, y Asociados.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Granica, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ZYM] (1).

9. Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.

by Cravens, David W; Piercy, Nigel F; Moreno, Yago.

Edition: Octava edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).

10. Dirección de Marketing / Gestión estratégica y operativa del mercado Carlo ,Gallucci. Carlos ,Sicurello.

by Lambin, Jean-Jacques; Gallucci, Carlo; Sicurello, Calos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. Mc Graw Hill, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).

11. Marketing contemporáneo / Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.

by Kurtz, David L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).

12. Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).

13. Dirección de marketing / Fundamentos y Aplicaciones

by Rivera Camino, Jaime; López-Rua, Mencía de Garillán.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Esic Editorial c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).

14. Marketing Turístico / Carmen Delia Ojeda Garcia, Patricia Mármol Sinclair.

by Ojeda García, Carmen Delia; Mármol Sinclair, Patricia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Paraninfo, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 OJE] (1).

15. Marketing de servicios : personal, tecnología y estrategia / Christopher H. Lovelock, Jochen Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.

by Lovelock, Christopher; Wirtz, Jochen; Pineda Ayala, Leticia Esther; Mercado González, Julieta; López Espinoza, Irma.

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).

16. Estrategia de Marketing / Michael D. Hartline , Verania de Parres, traducción. Carlos Mondragón Liévana, Revisión Técnica.

by Ferrell, O. C; Hartline, Michael D.

Edition: 3 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 EST] (1). Checked out (1).
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17. Manual de Marketing Directo /

by Ríos, Juan Manuel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá D.C. : Intermedio, c2002Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 RIO] (1).

18. El comportamiento del consumidor / Noel, Hayden ; traducción Carolina, Bastida Serra ; diseño David, Shaw ; revisión técnica Alejandro, Peña Strohlein .

by Hayden, Noel; Bastida Serra, Carolina; Shaw, David; Peña Strohlein, Alejandro.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Blume, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 ELC] (1).

19. Marketing en tiempo real / Responsable Editorial Eugenio Tuya Feijoó

by Meerman Scoot, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Anaya, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 MEE] (1).

20. El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.

by Hernández, Cesáreo; Olmo, Ricardo del; García, Jesús.

Edition: 2a. Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).

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