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1. Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá, Colombia : Ediciones de la U., 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (2).

2. Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.

by Kotler, Philip; Armstrong, Gary; Martínez Gay, Mónica Gabriela; Castillón Cantú, Roberto Garza; Guerrero Rosas, Pablo Miguel.

Edition: 8a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).

3. Marketing de servicios : Conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Guadalupe Meza Staines ; Revisión Técnica Ramos, María de los Ángeles.

by Hoffman, K. Douglas; Bateson, John E; Meza Staines, Guadalupe; Ramos, María de los Ángeles.

Edition: 4a ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 HOF] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 HOF] (2).

4. Marketing Internacional / Miguel Ángel Acerenza.

by Acerenza, Miguel Ángel.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.848 ACE] (1).

5. Marketing Hotelero / Miguel Ángel Acerenza.

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 ACE] (1).

6. Introducción al turismo / Manuel Gurría Di-Bella.

by Gurría Di-Bella, Manuel; Haulot, Arthur; Romero, Héctor Manuel.

Edition: 2ᵃ ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [380.145 910 4 GUR] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [380.145 910 4 GUR] (1).

7. El final del Marketing que conocemos / traducción Isabel Ferrer ; coordinación editorial Débora Feely ; diseño de tapa Sergio Manela y Asociados.

by Zyman, Sergio; Ferrer, Isabel; Feely, Débora; Manela, Sergio, y Asociados.

Edition: 2a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Granica, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ZYM] (1).

8. Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.

by Cravens, David W; Piercy, Nigel F; Moreno, Yago.

Edition: Octava edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).

9. Dirección de Marketing : Gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.

by Lambin, Jean-Jacques; Gallucci, Carlo; Sicurello, Carlos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : Mc Graw Hill, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LAM] (1).

10. Marketing contemporáneo / Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.

by Kurtz, David L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).

11. Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).

12. Dirección de marketing : Fundamentos y Aplicaciones / Jaime Rivera Camino, Mencía de Garcillán.

by Rivera Camino, Jaime; Garcillán, Mencía de.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Esic Editorial, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 RIV] (1).

13. Marketing Turístico / Carmen Delia Ojeda Garcia, Patricia Mármol Sinclair.

by Ojeda García, Carmen Delia; Mármol Sinclair, Patricia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Paraninfo, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 OJE] (1).

14. Marketing de servicios : personal, tecnología y estrategia / Christopher H. Lovelock, Jochen Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.

by Lovelock, Christopher; Wirtz, Jochen; Pineda Ayala, Leticia Esther; Mercado González, Julieta; López Espinoza, Irma.

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).

15. Estrategia de Marketing / O. C. Ferrel, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O. C; Hartline, Michael D; Parres, Verania de.

Edition: 3a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FER] (1). Checked out (1).
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16. El comportamiento del consumidor / Hayden Noel ; traducción Carolina Bastida Serra.

by Noel, Hayden; Bastida Serra, Carolina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Blume, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.834 2 NOE] (1).

17. Marketing en tiempo real / David Meerman Scott.

by Scott, David Meerman.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.872 SCO] (1).

18. El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.

by Hernández, Cesáreo; Olmo, Ricardo del; García, Jesús.

Edition: 2a. Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).

19. Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández.

by Kotler, Philip; Salazar, Jose Manuel; Hernández, Clotilde.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Prentice-Hall, c1989Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (1).

20. Mercadotecnia de Servicios / Christopher H. Lovelock.

by Lovelock, Christopher H.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Prentice-Hall, c1997Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).

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