|
|
1.
|
Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip;
Kartajaya, Hermawan;
Setiawan, Iwan.
Edition: 2ª ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Bogotá, Colombia : Ediciones de la U., 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (2).
|
|
|
2.
|
Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.
by Kotler, Philip;
Armstrong, Gary;
Martínez Gay, Mónica Gabriela;
Castillón Cantú, Roberto Garza;
Guerrero Rosas, Pablo Miguel.
Edition: 8a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).
|
|
|
3.
|
Marketing de servicios : Conceptos, estrategias y casos / K. Douglas Hoffman, John E. G. Bateson ; traducción Guadalupe Meza Staines ; Revisión Técnica Ramos, María de los Ángeles.
by Hoffman, K. Douglas;
Bateson, John E;
Meza Staines, Guadalupe;
Ramos, María de los Ángeles.
Edition: 4a ed. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 HOF] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 HOF] (2).
|
|
|
4.
|
Marketing Internacional / Miguel Ángel Acerenza.
by Acerenza, Miguel Ángel.
Edition: 2a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Trillas, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.848 ACE] (1).
|
|
|
5.
|
Marketing Hotelero / Miguel Ángel Acerenza.
by Acerenza, Miguel Ángel.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Trillas, c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 ACE] (1).
|
|
|
6.
|
Introducción al turismo / Manuel Gurría Di-Bella.
by Gurría Di-Bella, Manuel;
Haulot, Arthur;
Romero, Héctor Manuel.
Edition: 2ᵃ ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [380.145 910 4 GUR] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [380.145 910 4 GUR] (1).
|
|
|
7.
|
El final del Marketing que conocemos / traducción Isabel Ferrer ; coordinación editorial Débora Feely ; diseño de tapa Sergio Manela y Asociados.
by Zyman, Sergio;
Ferrer, Isabel;
Feely, Débora;
Manela, Sergio, y Asociados.
Edition: 2a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Buenos Aires : Granica, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ZYM] (1).
|
|
|
8.
|
Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.
by Cravens, David W;
Piercy, Nigel F;
Moreno, Yago.
Edition: Octava edición.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).
|
|
|
9.
|
Dirección de Marketing : Gestión estratégica y operativa del mercado / Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello.
by Lambin, Jean-Jacques;
Gallucci, Carlo;
Sicurello, Carlos.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México D.F. : Mc Graw Hill, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LAM] (1).
|
|
|
10.
|
Marketing contemporáneo / Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.
by Kurtz, David L.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).
|
|
|
11.
|
Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.
by Arellano Cueva, Rolando.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).
|
|
|
12.
|
Dirección de marketing : Fundamentos y Aplicaciones / Jaime Rivera Camino, Mencía de Garcillán.
by Rivera Camino, Jaime;
Garcillán, Mencía de.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Esic Editorial, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 RIV] (1).
|
|
|
13.
|
Marketing Turístico / Carmen Delia Ojeda Garcia, Patricia Mármol Sinclair.
by Ojeda García, Carmen Delia;
Mármol Sinclair, Patricia.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Paraninfo, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 OJE] (1).
|
|
|
14.
|
Marketing de servicios : personal, tecnología y estrategia / Christopher H. Lovelock, Jochen Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.
by Lovelock, Christopher;
Wirtz, Jochen;
Pineda Ayala, Leticia Esther;
Mercado González, Julieta;
López Espinoza, Irma.
Edition: 6a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).
|
|
|
15.
|
Estrategia de Marketing / O. C. Ferrel, Michael D. Hartline ; traducción Verania de Parres.
by Ferrell, O. C;
Hartline, Michael D;
Parres, Verania de.
Edition: 3a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FER] (1). Checked out (1).
|
|
|
16.
|
El comportamiento del consumidor / Hayden Noel ; traducción Carolina Bastida Serra.
by Noel, Hayden;
Bastida Serra, Carolina.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Barcelona : Blume, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.834 2 NOE] (1).
|
|
|
17.
|
Marketing en tiempo real / David Meerman Scott.
by Scott, David Meerman.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.872 SCO] (1).
|
|
|
18.
|
El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.
by Hernández, Cesáreo;
Olmo, Ricardo del;
García, Jesús.
Edition: 2a. Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).
|
|
|
19.
|
Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández.
by Kotler, Philip;
Salazar, Jose Manuel;
Hernández, Clotilde.
Edition: 3a. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Prentice-Hall, c1989Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (1).
|
|
|
20.
|
Mercadotecnia de Servicios / Christopher H. Lovelock.
by Lovelock, Christopher H.
Edition: 3a. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Prentice-Hall, c1997Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).
|
