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1.
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Secretaria Ejecutiva = Assistant Executive / coordinador Fernando, Canda Moreno.
by Canda Moreno, Fernando.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Cultural, 1998Availability: No items available
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2.
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Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip;
Kartajaya, Hermawan;
Setiawan, Iwan.
Edition: 2ª ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Bogotá, Colombia : Ediciones de la U., 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (2).
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3.
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Marketing / Philip, Kotler ; Gary, Armstrong ; traducción Leticia Esther, Pineda Ayala .
by Kotler, Philip;
Armstrong, Gary;
Pineda Ayala, Leticia Esther.
Edition: 14ª ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, c2012Availability: No items available
(1 votes)
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4.
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Marketing social : Teoría y práctica / Luis Alfonso, Pérez Romero; revisión técnica César J., Sepúlveda Martínez; editor Quintanar Duarte, Enrique.
by Pérez Romero, Luis Alfonso;
Sepúlveda Martínez, César J;
Cervantes Aldana, Javier;
Quintanar Duarte, Enrique.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México: Pearsón Educación, c2004Availability: No items available
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5.
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Fundamentos de Marketing / Gary Armstrong ; traducción Mónica Gabriela, Martínez Gay ; revisión técnica Roberto Garza, Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.
by Kotler, Philip;
Armstrong, Gary;
Martínez Gay, Mónica Gabriela;
Castillón Cantú, Roberto Garza;
Guerrero Rosas, Pablo Miguel.
Edition: 8°ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).
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6.
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Marketing de servicios : Conceptos, estrategias y casos / Hoffman, K. Douglas; Bateson John E. G.; Traducción Meza Staines, Guadalupe; Revisión Técnica Ramos, María de los Ángeles.
by K. Douglas, Hoffman;
Bateson, John E;
Meza Staines, Guadalupe;
Ramos, María de los Ángeles.
Edition: 4 ed. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 MAR] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 MAR] (2).
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7.
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Marketing Internacional
by Acerenza, Miguel Ángel.
Edition: 2°ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Trillas S.A., c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [382 ACE] (1).
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8.
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Marketing Hotelero
by Acerenza, Miguel Ángel.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Trillas S.A., c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 ACE] (1).
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9.
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El final del Marketing que conocemos / traducción Isabel, Ferrer ; coordinación editorial Débora, Feely ; diseño de tapa Sergio, Manela y Asociados.
by Zyman, Sergio;
Ferrer, Isabel;
Feely, Débora;
Manela, Sergio, y Asociados.
Edition: 2ᵃed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Buenos Aires : Granica S.A., c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ZYM] (1).
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10.
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Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.
by Cravens, David W;
Piercy, Nigel F;
Moreno, Yago.
Edition: Octava edición.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).
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11.
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Dirección de Marketing / Gestión estratégica y operativa del mercado Carlo ,Gallucci. Carlos ,Sicurello.
by Lambin, Jean-Jacques;
Gallucci, Carlo;
Sicurello, Calos.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México D.F. Mc Graw Hill, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).
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12.
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Marketing contemporáneo Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.
by Kurtz, David L.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KUR] (1).
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13.
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Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.
by Arellano Cueva, Rolando.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).
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14.
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Dirección de marketing / Fundamentos y Aplicaciones
by Rivera Camino, Jaime;
López-Rua, Mencía de Garillán.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Esic Editorial c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).
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15.
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Marketing Turístico / Mármol Sinclair, Patricia ; gerente editorial María José, López Raso ; editora de adquisiciones Carmen, Lara Carmona.
by Ojeda García, Carmen Delia;
Mármol Sinclair, Patricia;
López Raso, María José;
Lara Carmona, Carmen.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Paraninfo, S.A. , c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1).
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16.
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Marketing de servicios : Personal, tecnología y estrategia / Jochen, Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.
by Lovelock, Christopher;
Wirtz, Jochen;
Pineda Ayala, Leticia Esther;
Mercado González, Julieta;
López Espinoza, Irma.
Edition: 6°ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1).
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17.
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Estrategia de Marketing / Michael D. Hartline , Verania de Parres, traducción. Carlos Mondragón Liévana, Revisión Técnica.
by Ferrell, O. C;
Hartline, Michael D.
Edition: 3 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 EST] (1). Checked out (1).
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18.
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El comportamiento del consumidor / Noel, Hayden ; traducción Carolina, Bastida Serra ; diseño David, Shaw ; revisión técnica Alejandro, Peña Strohlein .
by Hayden, Noel;
Bastida Serra, Carolina;
Shaw, David;
Peña Strohlein, Alejandro.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Barcelona : Blume, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 ELC] (1).
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19.
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Marketing en tiempo real / Responsable Editorial Eugenio Tuya Feijoó
by Meerman Scoot, David.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Anaya, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 MEE] (1).
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20.
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El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.
by Hernández, Cesáreo;
Olmo, Ricardo del;
García, Jesús.
Edition: 2a. Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).
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