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1. Administración de documentos : enfoque manual y electrónico / Carmen M. Correa, Abigaíl Díaz-Colón ; revisión técnica de Angelita Escobar Ortíz ; editor Guillermo E. Mora G.

by Correa, Carmen M; Díaz-Colón, Abígail; Escobar Ortíz, Angelita; Mora G., Guillermo E.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : McGraw-Hill, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [651 COR] (1).

2. Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá, Colombia : Ediciones de la U., 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (2).

3. Redacción comercial estructurada / director Demóstenes Rojas Risco ; revisión técica y adapatación Amelia, Maldonado Ruiz ; editor Guillermo E., Mora.

by Rojas Risco, Demóstenes; Maldonado Ruiz, Amelia; Mora G., Guillermo E.

Edition: 5ªed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : McGraw-Hill Interamericana, c2005Availability: Items available for loan: BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [651.75 RED] (1), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [651.75 RED] (1).

4. Fundamentos de Marketing / Gary Armstrong ; traducción Mónica Gabriela, Martínez Gay ; revisión técnica Roberto Garza, Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.

by Kotler, Philip; Armstrong, Gary; Martínez Gay, Mónica Gabriela; Castillón Cantú, Roberto Garza; Guerrero Rosas, Pablo Miguel.

Edition: 8°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).

5. Marketing de servicios : Conceptos, estrategias y casos / Hoffman, K. Douglas; Bateson John E. G.; Traducción Meza Staines, Guadalupe; Revisión Técnica Ramos, María de los Ángeles.

by K. Douglas, Hoffman; Bateson, John E; Meza Staines, Guadalupe; Ramos, María de los Ángeles.

Edition: 4 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 MAR] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 MAR] (2).

6. Marketing Internacional

by Acerenza, Miguel Ángel.

Edition: 2°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas S.A., c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [382 ACE] (1).

7. Marketing Hotelero

by Acerenza, Miguel Ángel.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas S.A., c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 ACE] (1).

8. Introducción al turismo / Manuel, Gurría Di-Bella.

by Gurría Di-Bella, Manuel; Haulot, Arthur; Romero, Héctor Manuel.

Edition: 2ᵃed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [380.145 910 4 GUR] (3), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [380.145 910 4 GUR] (1).

9. El final del Marketing que conocemos / traducción Isabel, Ferrer ; coordinación editorial Débora, Feely ; diseño de tapa Sergio, Manela y Asociados.

by Zyman, Sergio; Ferrer, Isabel; Feely, Débora; Manela, Sergio, y Asociados.

Edition: 2ᵃed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Granica S.A., c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ZYM] (1).

10. Control de calidad / Dale H. , Besterfield; Traducción Virgilio, González y Pozo; Revisión técnica Dominique; Brun Battistini.

by Besterfield, Dale H.

Edition: 8. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DAL] (3).

11. Calidad en el servicio / Claudia, Hernández Castillo.

by Hernández Castillo, Claudia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, S.A. , c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 HER] (1).

12. Epistemología del turismo : Estudios críticos / Marcelino, Castillo Nechar ; Alexandre, Panosso Netto.

by Castillo Nechar, Marcelino; Panosso Netto, Alexandre.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, S.A. , 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.4791 CAS] (1).

13. Los caminos de la negociación : Personas, estrategias y técnicas / Franc, Ponti.

by Ponti, Franc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Granica S.A., 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.405 2 PON] (1).

14. Finanzas Corporativas / Guillermo L., Dumrauf ; edición Raquel, Franco ; diagramación Patricia, Baggio ; diseño Diego, Linares.

by Dumrauf, Guillermo L; Franco, Raquel; Baggio, Patricia; Linares, Diego.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Buenos Aires : Grupo Guía S.A. ; c2003Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [352 DUM] (1).

15. Desarrollo de una cultura de calidad / José Humberto Cantú Delgado

by Cantú Delgado, José Humberto.

Edition: 4ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : McGraw-Hill ; Interamericana, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.401 CAN] (1).

16. Fundamentos de administración financiera / autores James C., Van Horne ; John M., Wachowicz ; traducción Gustavo, Pelcastre Ortega ; revisión técnica Elías, Ramírez Ramírez.

by Van Horne, James C; Wachowicz, John M; Pelcastre Ortega, Gustavo; Ramírez Ramírez, Elías.

Edition: 11°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearsón Educación, c2002Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.15 FUN] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.15 FUN] (1).

17. Las emociones en la negociación / autores Roger, Fisher ; Daniel Shapiro ; traducción Angela, García.

by Fisher, Roger; Shapiro, Daniel; García, Angela; Bonnett Vélez, Fabián.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá : Norma S.A., c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 FIS] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658 FIS] (1).

18. Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.

by Cravens, David W; Piercy, Nigel F; Moreno, Yago.

Edition: Octava edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).

19. Dirección de Marketing / Gestión estratégica y operativa del mercado Carlo ,Gallucci. Carlos ,Sicurello.

by Lambin, Jean-Jacques; Gallucci, Carlo; Sicurello, Calos.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. Mc Graw Hill, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).

20. Cómo elaborar proyectos de inversión : Paso a paso.

by Lara Dávila, Byron.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Quito : Oseas Espín , 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [001 LAR] (1).

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