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21. Evaluación financiera de proyectos / Jhonny de Jesús Meza Orozco ; Coordinación editorial Alexander Acosta Quintero ; autoedición Guillermo Peñaloza.

by Meza Orozco, Jhonny de Jesús; Acosta Quintero, Alexander; Peñaloza, Guillermo.

Edition: 2°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá : Ecoe Ediciones, 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.404 MEZ] (1).

22. Preparación y evaluación de proyectos / Nassir Sapag Chain, Reinaldo Sapag Chain ; revisión técnica Héctor A. Ruiz R.

by Sapag Chain, Nassir; Sapag Chain, Reinaldo; Ruiz R., Héctor A; Suárez R., Martha Edna.

Edition: 3°ed., editora Martha Edna Suárez R.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá : McGraw-Hill Interamericana, c1995., r1996Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.404 SAP] (1).

23. Proyectos turísticos : Formulación y evaluación / Edgar Alfonso Hernández Díaz.

by Hernández Díaz, Edgar Alfonso.

Edition: 2a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 HER] (1).

24. Tecnologías inteligentes para la gestión empresarial / Enrique Bonsón Ponte (coordinador).

by Bonsón Ponte, Enrique.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Alfaomega, [1999], c1999Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.403 801 1 TEC] (1).

25. Marketing contemporáneo / Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.

by Kurtz, David L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).

26. Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).

27. Dirección de marketing : Fundamentos y Aplicaciones / Jaime Rivera Camino, Mencía de Garcillán.

by Rivera Camino, Jaime; Garcillán, Mencía de.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Esic Editorial, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 RIV] (1).

28. Marketing Turístico / Carmen Delia Ojeda Garcia, Patricia Mármol Sinclair.

by Ojeda García, Carmen Delia; Mármol Sinclair, Patricia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Paraninfo, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 OJE] (1).

29. Marketing de servicios : personal, tecnología y estrategia / Christopher H. Lovelock, Jochen Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.

by Lovelock, Christopher; Wirtz, Jochen; Pineda Ayala, Leticia Esther; Mercado González, Julieta; López Espinoza, Irma.

Edition: 6a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).

30. El directorio del siglo XXI / José Manuel Casado

by Casado, José Manuel.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.4 CAS] (1).

31. Estrategia de Marketing / O. C. Ferrel, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O. C; Hartline, Michael D; Parres, Verania de.

Edition: 3a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FER] (1). Checked out (1).
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32. Planificación integral del turismo : Un enfoque para latinoamérica / Sergio Molina E., Sergio Rodríguez A.

by Molina E., Sergio; Rodríguez A., Sergio.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : Trillas, c1991Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD ARQUITECTURA [338.4791 MOL] (1), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.4791 MOL] (1).

33. Mercadotecnia / Laura Fischer , Jorge Ángel Espejo Callado.

by Fischer de la Vega, Laura; Espejo Callado, Jorge Ángel.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : McGraw-Hill c2004Availability: No items available

34. El comportamiento del consumidor / Hayden Noel ; traducción Carolina Bastida Serra.

by Noel, Hayden; Bastida Serra, Carolina.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Blume, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.834 2 NOE] (1).

35. Marketing en tiempo real / David Meerman Scott.

by Scott, David Meerman.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Anaya Multimedia, 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.872 SCO] (1).

36. El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.

by Hernández, Cesáreo; Olmo, Ricardo del; García, Jesús.

Edition: 2a. Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).

37. Negocios Internacionales : un enfoque de administración estratégica / Alan M. Rugman ; traducción Rosa María Rosas Sánchez.

by Rugman, Alan M; Rosas Sánchez, Rosa María.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : McGraw Hill, 2000Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.049 RUG] (1).

38. Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández.

by Kotler, Philip; Salazar, Jose Manuel; Hernández, Clotilde.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Prentice-Hall, c1989Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (1).

39. Cómo crecer cuando los mercados no crecen / Adrian J. Slywotzky.

by Slywotzky, Adrian J.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ecuador : Norma, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.406 SLY] (1).

40. Mercadotecnia de Servicios / Christopher H. Lovelock.

by Lovelock, Christopher H.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Prentice-Hall, c1997Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 LOV] (1).

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