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1. Marketing de servicios : Conceptos, estrategias y casos / Hoffman, K. Douglas; Bateson John E. G.; Traducción Meza Staines, Guadalupe; Revisión Técnica Ramos, María de los Ángeles.

by K. Douglas, Hoffman; Bateson, John E; Meza Staines, Guadalupe; Ramos, María de los Ángeles.

Edition: 4 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : Cengage Learning Editores, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 MAR] (2).

2. Introducción al turismo / Manuel Gurría Di-Bella.

by Gurría Di-Bella, Manuel; Haulot, Arthur; Romero, Héctor Manuel.

Edition: 2ᵃ ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [380.145 910 4 GUR] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [380.145 910 4 GUR] (1).

3. Fundamentos de administración financiera / James C. Van Horne, John M. Wachowicz ; traducción Gustavo Pelcastre Ortega ; revisión técnica Elías, Ramírez Ramírez.

by Van Horne, James C; Wachowicz, John M; Pelcastre Ortega, Gustavo; Ramírez Ramírez, Elías.

Edition: 11a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2002Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.15 VAN] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.15 VAN] (1).

4. Marketing estratégico / David W. Cravens, Nigel F. Piercy ; traducción Yago Moreno.

by Cravens, David W; Piercy, Nigel F; Moreno, Yago.

Edition: Octava edición.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : McGrawHill, c2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 CRA] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 CRA] (1).

5. Estrategia de Marketing / Michael D. Hartline , Verania de Parres, traducción. Carlos Mondragón Liévana, Revisión Técnica.

by Ferrell, O. C; Hartline, Michael D.

Edition: 3 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 EST] (1). Checked out (1).
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6. Marketing Internacional / Phillip R. Cateora, Mary C. Gilly, John L., Graham ; revisión técnica María Andrea Trujillo León, Gerardo Luévano Rodríguez.

by Cateora, Philip R; Gilly, Mary C; Graham, John L; Trujillo León, María Andrea; Luévano Rodríguez, Gerardo.

Edition: 14 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : McGraw-Hill : Interamericana Editores, c2010Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.848 CAT] (1), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.848 CAT] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.848 CAT] (1).

7. Mentalidad empresarial / Roberto, Páez Núñez.

by Páez Núñez, Roberto.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Ecuador : CODEU, 2006Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.40 PAE] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.40 PAE] (1).

8. Administración de recursos humanos / Idalberto Chiavenato ; traducción Germán Alberto Villamizar ; revisión técnica Ricardo García Madariaga y Óscar Peña Rodríguez.

by Chiavenato, Idalberto; Villamizar, Germán Alberto; García Madariaga, Ricardo; Peña Rodríguez, Óscar.

Edition: 5ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá : McGraw-Hill Interamericana, c2000Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.3 CHI] (3), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.3 CHI] (2).

9. Estrategias de crecimiento / George Stalk, Jr. , David K. Pecaut , Benjamín Burnett ...[et al.] ; traducción Germán Orbegozo.

by Stalk, George, Jr; Pecaut, David K; Burnett, Benjamín; Orbegozo, Germán.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto, c1999Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 EST] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 EST] (1).

10. Cómo medir el rendimiento de la empresa / Peter F. Drucker , Robert G. Eccles , Joseph A. Ness ; traducción de Luis Corrons.

by Drucker, Peter F; Eccles, Robert G; Ness, Joseph A; Corrons, Luis.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto, c2003Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 COM] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 COM] (3).

11. Comunicación eficaz / Ralph G. Nichols , Leonard a. Stevens , Antony Jay ; traducción María Elena Aparicio Aldazabal

by Nichols, Ralph G; Stevens, Leonard A; Jay, Antony; Aparicio Aldazabal, María Elena.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto ; Bogotá : Planeta, c2000Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 COM] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 COM] (2).

12. La toma de decisiones / Peter F. Drucker , John S. Hammond ...[et al.] ; traducción de Idoia Bengoechea

by Drucker, Peter F; Hammond, John S; Bengoechea, Idoia.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto, c2002Availability: Items available for loan: BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [658 TOM] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 TOM] (1).

13. Nuevas tendencias en marketing / Kevin Lane Keller , Mannie Jackson ...[et al.] ; traducción Esther Gil

by Keller, Kevin Lane; Jackson, Mannie; Gil, Esther.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto ; Bogotá : Planeta, c2002Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 NUE] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 NUE] (3).

14. Negociación y resolución de conflictos / Warren H. Schmidt , Robert Tannenbaum , Suzy Wetlaufer

by Schmidt, Warren H; Tannenbaum, Robert; Wetlaufer, Suzy.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto ; Bogotá : Planeta, c2001Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 NEG] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 NEG] (1).

15. Fundamentos de administración financiera / Eugene F. Brigham, Joel F. Houston ; traducción, Joaquin Ramos Santalla, José Manuel Salazar Palacios ; revisión técnica Ricardo Robles Reyes.

by Brigham, Eugene F; Houston, Joel F; Ramos Santalla, Joaquín; Salazar Palacios, José Manuel; Robles Reyes, Ricardo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Grupo Editorial Patria, 2008, reimp. 2009Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.15 BRI] (6), BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [658.15 BRI] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.15 BRI] (2).

16. Liderazgo / Henry Mintzberg , John P. Kotter , Abraham Zaleznik ; traducción María Elena Aparicio.

by Mintzberg, Henry; Kotter, John P; Zaleznik, Abraham; Aparicio, María Elena.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto ; Bogotá : Planeta, c1999Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 LID] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 LID] (2).

17. La iniciativa emprendedora / Amar Bhide , William A. Sahlman , James McNeill Stancill ; traducción María Elena Aparicio.

by Bhide, Amar; Sahlman, William A; Stancill, James McNeill; Aparicio, María Elena.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Deusto ; Bogotá : Planeta, c1999Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658 INI] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658 INI] (2).

18. Técnico en gestión / Redacción Miguel Ángel García Rovere ; ilustración Juan Pablo Mora.

by García Rovere, Miguel Ángel; Mora, Juan Pablo.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Cultural, c2003Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.002 GAR] (2), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.002 GAR] (3).

19. Fundamentos de marketing / William J. Stanton , Michael J. Etzel , Bruce J. Walker ; traducción Celia Ascencio Lara ; revisión técnica Yezmín López Taymani.

by Stanton, William J; Etzel, Michael J; Walker, Bruce J; Ascencio Lara, Celia; López Taymani, Yesmín.

Edition: 11ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : McGraw-Hill ; Interamericana Editores, c2000Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 STA] (4), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 STA] (1).

20. El cuadro de mando integral / Robert S. Kaplan, David P. Norton ; traducción Adelaida Santapau.

by Kaplan, Robert S; Santapau, Adelaida.

Edition: 2.ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Ediciones Gestión 2000, 1997Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.401 2 KAP] (1), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.401 2 KAP] (1).

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