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21. Preparación y evaluación de proyectos / Nassir Sapag Chain, Reinaldo Sapag Chain ; revisión técnica Héctor A. Ruiz R.

by Sapag Chain, Nassir; Sapag Chain, Reinaldo; Ruiz R., Héctor A; Suárez R., Martha Edna.

Edition: 3°ed., editora Martha Edna Suárez R.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogotá : McGraw-Hill Interamericana, c1995., r1996Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.404 SAP] (1).

22. Proyectos turísticos : Formulación y evaluación / Edgar Alfonso Hernández Díaz.

by Hernández Díaz, Edgar Alfonso.

Edition: 2°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Trillas S.A., 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.479 1 HER] (1).

23. Tecnologías inteligentes para la gestión empresarial / Enrique Bonsón Ponte (coordinador).

by Bonsón Ponte, Enrique.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Alfaomega, [1999], c1999Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.403 801 1 TEC] (1).

24. Marketing contemporáneo Guadalupe Meza Staines, Martha Elsa Mauri Hernández, Magda Elizabeth Treviño Rosales traducción.

by Kurtz, David L.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : CENGAGE Learning, 2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 KUR] (1).

25. Marketing Enfoque América Latina / José Luís Robles Ramírez, José I. Rojas Méndez, Revisión Técnica.

by Arellano Cueva, Rolando.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Mc Graw Hillc, c2010Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 ARE] (1), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 ARE] (2).

26. Dirección de marketing / Fundamentos y Aplicaciones

by Rivera Camino, Jaime; López-Rua, Mencía de Garillán.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Esic Editorial c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 DIR] (1).

27. Marketing Turístico / Mármol Sinclair, Patricia ; gerente editorial María José, López Raso ; editora de adquisiciones Carmen, Lara Carmona.

by Ojeda García, Carmen Delia; Mármol Sinclair, Patricia; López Raso, María José; Lara Carmona, Carmen.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Paraninfo, S.A. , c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1).

28. Marketing de servicios : Personal, tecnología y estrategia / Jochen, Wirtz ; traducción Leticia Esther, Pineda Ayala ; revisión técnica Julieta, Mercado González ; Irma, López Espinoza.

by Lovelock, Christopher; Wirtz, Jochen; Pineda Ayala, Leticia Esther; Mercado González, Julieta; López Espinoza, Irma.

Edition: 6°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 MAR] (1).

29. El directorio del siglo XXI / José Manuel Casado

by Casado, José Manuel.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.4 CAS] (1).

30. Estrategia de Marketing / Michael D. Hartline , Verania de Parres, traducción. Carlos Mondragón Liévana, Revisión Técnica.

by Ferrell, O. C; Hartline, Michael D.

Edition: 3 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Cengage Learning, 2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [655 EST] (1). Checked out (1).
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31. Hoteles / Gerencia, Seguridad y Mantenimiento /

by Ramírez Cavassa, César.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas, 2007Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [647.94 RAM] (1).

32. Hotelería / Dirección Javier Enrique Callejas ; coordinadora Verónica Estrada Flores.

by Báez Casillas, Sixto.

Edition: 4. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. : Patria, c2009Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [352 BAE] (1).

33. Planificación del Espacio Turístico /

by Boullón, Roberto C.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Trillas, c1997Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [654 BOU] (1).

34. Planificación integral del turismo : Un enfoque para latinoamérica / Sergio Molina E., Sergio Rodríguez A.

by Molina E., Sergio; Rodríguez A., Sergio.

Edition: 2ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : Trillas, c1991Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD ARQUITECTURA [338.4791 MOL] (1), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [338.4791 MOL] (1).

35. Mercadotecnia / Laura Fischer , Jorge Ángel Espejo Callado.

by Fischer de la Vega, Laura; Espejo Callado, Jorge Ángel.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México D.F. : McGraw-Hill c2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 ] (1).

36. El comportamiento del consumidor / Noel, Hayden ; traducción Carolina, Bastida Serra ; diseño David, Shaw ; revisión técnica Alejandro, Peña Strohlein .

by Hayden, Noel; Bastida Serra, Carolina; Shaw, David; Peña Strohlein, Alejandro.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Blume, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 ELC] (1).

37. Marketing en tiempo real / Responsable Editorial Eugenio Tuya Feijoó

by Meerman Scoot, David.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : Anaya, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 MEE] (1).

38. El plan de marketing estratégico : Guía práctica para elaborarlo paso a paso / Cesáreo Hernández , Ricardo del Olmo y Jesús García.

by Hernández, Cesáreo; Olmo, Ricardo del; García, Jesús.

Edition: 2a. Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Barcelona : Gestión, 2000Availability: No items available In transit (1).

39. Negocios Internacionales : Un enfoque de administración estratégica / Traducción Rosa María Rosas Sánchez. Revisión Técnica L. A. armando Sánchez Soto.

by Rugman, Alan M; Hodgetts, Richard M.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D.F. Mc Graw Hill 2000Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 NEG] (1).

40. Mercadotecnia / Traducción José Manuel Salazar, Revisión Técnica Clotilde Hernández.

by Kotler, Philip.

Edition: 3a. ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Prentice-Hall, c1989Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (1).

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