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1. Marketing / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala.

by Kotler, Philip; Armstrong, Gary; Pineda Ayala, Leticia Esther.

Edition: 14a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : Pearson Educación, 2012Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (5), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (3).

2. Marketing / Philip Kotler, Gary Armstrong ; coordinación y revisión técnica Marcela Benassini ; traducción Roberto Luis Escalona García.

by Kotler, Philip; Armstrong, Gary; Benassini, Marcela; Escalona García, Roberto Luis; Anta, Marisa de.

Edition: 8ª ed. Editora Marisa de Anta.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2001Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 KOT] (2).

3. Fundamentos de marketing / Gary Armstrong, Philip Kotler ; traducción Astrid, Mues Zepeda ; revisión técnica María del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling.

by Armstrong, Gary; Kotler,Philip; Mues Zepeda, Astrid; Costal Pérez, Maria Del Pilar; Cavazos Arroyo, Judith; Aguirre Milling, Homero.

Edition: 11a ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : Pearson Educación, 2013Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (4), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (2).

4. Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.

by Kloter, Philip; Benassini, Marcela, aut; Armstrong, Gary, aut.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogota-Colombia PEARSON EDUCACION S.A. c 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FUN] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 FUN] (3).

5. Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .

by Armstrong, Gary; Kotler, Philip, aut.

Edition: 3ª Ed. :Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid: España PEARSON EDUCACION S.A c 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.3 INT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.3 INT] (3).

6. Fundamentos de Mercadotecnia / Philip Kotler , Gary Armstrong ; traducción Guadalupe Meza Staines ; revisión técnica Marcela Benassini Félix.

by Kotler, Philip; Armstrong, Gary; Meza Staines, Guadalupe, tr; Benassini Félix, Marcela, rev.

Edition: 4ª ed. .Material type: book Book; Format: print ; Literary form: not fiction Publisher: México. D.F. : Pearson Educación, c1998Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (1), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (1).

7. Marketing / Philip Kotler, Gary Armstrong, Dionisio Cámara Ibáñez...[y otros] ; traducción Clara Eugenia Rivera Rodríguez.

by Kotler, Philip; Armstrong, Gary; Cámara Ibáñez, Dionisio; Rivera Rodríguez, Clara Eugenia.

Edition: Décima ediciónMaterial type: book Book; Format: print ; Literary form: not fiction Publisher: México, D. F. : Pearson Educación, [2004], 2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (1).

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