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1.
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Fundamentos de Marketing / Philip Kotler, Gary Armstrong ; traducción Mónica Gabriela Martínez Gay ; revisión técnica Roberto Garza Castillón Cantú ; editor Pablo Miguel Guerrero Rosas.
by Kotler, Philip;
Armstrong, Gary;
Martínez Gay, Mónica Gabriela;
Castillón Cantú, Roberto Garza;
Guerrero Rosas, Pablo Miguel.
Edition: 8a ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (1).
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2.
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Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .
by Armstrong, Gary;
Kotler, Philip.
Edition: 3 ed. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : PEARSON EDUCACIÓN, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 INT] (3).
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3.
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Marketing / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala.
by Kotler, Philip;
Armstrong, Gary;
Pineda Ayala, Leticia Esther.
Edition: 14a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D. F. : Pearson Educación, 2012Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (5), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (3).
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4.
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Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.
by Kloter, Philip;
Benassini, Marcela;
Armstrong, Gary.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Colombia : PEARSON EDUCACIÓN, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [659 FUN] (3).
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5.
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Principios de marketing / Philip Kother , Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.
by Kotler, Philip;
Armstrong, Gary;
Moreno López, Yago;
García de Madariaga, Jesús;
Flores Zamora, Javier de Jesús;
Galli, Carlos Alberto.
Edition: 12ª ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (7), BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [658.8 KOT] (2).
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6.
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Marketing / Philip Kotler, Gary Armstrong ; coordinación y revisión técnica Marcela Benassini ; traducción Roberto Luis Escalona García.
by Kotler, Philip;
Armstrong, Gary;
Benassini, Marcela;
Escalona García, Roberto Luis;
Anta, Marisa de.
Edition: 8ª ed. Editora Marisa de Anta.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, c2001Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM PARALELO PEDERNALES [658.8 KOT] (2).
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7.
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Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García.
by Kotler, Philip;
Armstrong, Gary;
Escalona García, Roberto.
Edition: 6a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, 2003Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (2).
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8.
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Marketing : versión para Latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse ... [et al.].
by Kotler, Philip;
Armstrong, Gary;
Pineda Ayala, Leticia Esther;
Benassini Félix, Marcela;
Whitehouse, Matthew G.
Edition: 11a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, 2007Availability: Items available for loan: BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [658.8 KOT] (1).
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9.
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Fundamentos de marketing / Gary Armstrong, Philip Kotler ; traducción Astrid, Mues Zepeda ; revisión técnica María del Pilar Costal Pérez, Judith Cavazos Arroyo, Homero Aguirre Milling.
by Armstrong, Gary;
Kotler,Philip;
Mues Zepeda, Astrid;
Costal Pérez, Maria Del Pilar;
Cavazos Arroyo, Judith;
Aguirre Milling, Homero.
Edition: 11a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D. F. : Pearson Educación, 2013Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 KOT] (4), BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (2).
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10.
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Mercadotecnia / Philip Kotler, Gary Armstrong, traducción Pilar Mascaró Sacristán
by Kotler, Philip;
Armstrong, Gary;
Mascaro Sacristan, Pilar.
Edition: 6a. ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D.F. : Prentice-Hall Hispanoamericana, c1996Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.83 KOT] (1).
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11.
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Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.
by Kloter, Philip;
Benassini, Marcela, aut;
Armstrong, Gary, aut.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Bogota-Colombia PEARSON EDUCACION S.A. c 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FUN] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 FUN] (3).
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12.
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Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .
by Armstrong, Gary;
Kotler, Philip, aut.
Edition: 3ª Ed. :Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid: España PEARSON EDUCACION S.A c 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.3 INT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.3 INT] (3).
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13.
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Fundamentos de Mercadotecnia / Philip Kotler , Gary Armstrong ; traducción Guadalupe Meza Staines ; revisión técnica Marcela Benassini Félix.
by Kotler, Philip;
Armstrong, Gary;
Meza Staines, Guadalupe, tr;
Benassini Félix, Marcela, rev.
Edition: 4ª ed. .Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México. D.F. : Pearson Educación, c1998Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (1), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (1).
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14.
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Marketing / Philip Kotler, Gary Armstrong ; coordinación y revisión técnica Marcela Benassini ; traducción Roberto Luis Escalona García.
by Kotler, Philip;
Armstrong, Gary;
Benassini, Marcela;
Escalona García, Roberto Luis;
Anta, Marisa de.
Edition: 8ª ed. Editora Marisa de Anta.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México : Pearson Educación, c2001Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (1).
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15.
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Marketing / Philip Kotler, Gary Armstrong ; traducción Lourdes Amador Araujo ; revisión técnica y adaptación, María de la Luz Eloísa Ascanio Rivera.
by Kotler, Philip;
Armstrong, Gary;
Amador Araujo, Lourdes;
Ascanio Rivera, María de la Luz Eloísa.
Edition: 16a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D. F., [México] : Pearson Educación, 2017Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD ARQUITECTURA [658.8 KOT] (2), BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (7).
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16.
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Fundamentos de marketing / Gary Armstrong, Philip Kotler ; traducción Lourdes Amador Araujo, Leticia Esther Pineda Ayala.
by Kotler, Philip;
Armstrong, Gary;
Amador Araujo, Lourdes;
Pineda Ayala, Leticia Esther.
Edition: 13a ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D. F., [México] : Pearson Educación, c2017Availability: Items available for loan: BIBLIOTECA - ULEAM FACULTAD ARQUITECTURA [658.8 KOT] (2), BIBLIOTECA - ULEAM FACULTAD CIENCIAS ECONOMICAS [658.8 KOT] (6).
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17.
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Marketing / Philip Kotler, Gary Armstrong, Dionisio Cámara Ibáñez...[y otros] ; traducción Clara Eugenia Rivera Rodríguez.
by Kotler, Philip;
Armstrong, Gary;
Cámara Ibáñez, Dionisio;
Rivera Rodríguez, Clara Eugenia.
Edition: Décima ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: México, D. F. : Pearson Educación, [2004], 2004Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (1).
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18.
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Principios de marketing / Philip Kother, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.
by Kotler, Philip;
Armstrong, Gary;
Moreno López, Yago;
García de Madariaga, Jesús;
Flores Zamora, Javier de Jesús;
Galli, Carlos Alberto.
Edition: Décimo segunda ediciónMaterial type: Book; Format:
print
; Literary form:
not fiction
Publisher: Madrid : Pearson Educación, 2008Online Access: Click here to access online Availability: Items available for loan: BIBLIOTECA - UNIVERSIDAD LAICA "ELOY ALFARO" DE MANABÍ [658.8 KOT] (1).
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