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1. Marketing / Philip, Kotler ; Gary, Armstrong ; traducción Leticia Esther, Pineda Ayala .

by Kotler, Philip; Armstrong, Gary; Pineda Ayala, Leticia Esther.

Edition: 14ª ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : Pearson Educación, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (5).
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2. Fundamentos de Marketing / autor Gary, Armstrong; traducción Mónica Gabriela, Martínez Gay; revisión técnica Roberto Garza, Castillón Cantú; editor Pablo Miguel, Guerrero Rosas.

by Kotler, Philip; Armstrong, Gary; Martínez Gay, Mónica Gabriela; Castillón Cantú, Roberto Garza; Guerrero Rosas, Pablo Miguel.

Edition: 8°ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Naucalpan de Juárez, Estado de México : Pearson Educación, c2008Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [655 KOT] (1).

3. Fundamentos de marketing / Gary , Armstrong ... [et al.] ; traducción Astrid, Mues Zepeda ; revisión técnica María del Pilar, Costal Pérez ... [et al.] .

by Armstrong, Gary; Kotler,Philip; Mues Zepeda, Astrid; Costal Pérez, Maria Del Pilar.

Edition: 11 ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México : PEARSON EDUCACIÓN, c2013Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658 FUN] (2). Checked out (1).

4. Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .

by Armstrong, Gary; Kotler, Philip.

Edition: 3 ed. Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid : PEARSON EDUCACIÓN, c2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [658.8 INT] (3).

5. Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.

by Kloter, Philip; Benassini, Marcela; Armstrong, Gary.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Colombia : PEARSON EDUCACIÓN, c2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION BAHIA [659 FUN] (2). Checked out (1).

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