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1. Fundamentos de Marketing / Philip, Kloter ; Marcela, Benassini ; Gary, Armstrong.

by Kloter, Philip; Benassini, Marcela, aut; Armstrong, Gary, aut.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Bogota-Colombia PEARSON EDUCACION S.A. c 2012Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 FUN] (3), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 FUN] (3).

2. Introducción al marketing / Gary, Armstrong ; Philip, Kotler ... [et al.] .

by Armstrong, Gary; Kotler, Philip, aut.

Edition: 3ª Ed. :Material type: book Book; Format: print ; Literary form: not fiction Publisher: Madrid: España PEARSON EDUCACION S.A c 2011Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.3 INT] (2), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.3 INT] (3).

3. Fundamentos de marketing / Gary , Armstrong ... [et al.] ; traducción Astrid, Mues Zepeda ; revisión técnica María del Pilar, Costal Pérez ... [et al.] .

by Armstrong, Gary; Kotler,Philip, aut; Mues Zepeda, Astrid, trad; Costal Pérez, Maria Del Pilar rev.

Edition: 11° ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: México: D.F. PEARSON EDUCACION, c 2013Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 FUN] (3).

4. Fundamentos de Mercadotecnia / Philip Kotler , Gary Armstrong ; traducción Guadalupe Meza Staines ; revisión técnica Marcela Benassini Félix.

by Kotler, Philip; Armstrong, Gary; Meza Staines, Guadalupe, tr; Benassini Félix, Marcela, rev.

Edition: 4ª ed. .Material type: book Book; Format: print ; Literary form: not fiction Publisher: México. D.F. : Pearson Educación, c1998Availability: Items available for loan: BIBLIOTECA GENERAL ULEAM EXTENSION CHONE [658.8 KOT] (1), BIBLIOTECA GENERAL ULEAM EXTENSION EL CARMEN [658.8 KOT] (1).

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